News Corp. Unit Used Mob Films as Motivational Tool
If you are going to do something, you might as well learn how to do it from the best. Keeping that thought it mind, the news that a News Corp. unit used Mafia films to motivate employees and crush rivals is quite revealing.
This represents "the latest arm of Rupert Murdoch’s media empire to be swept up in a probe that began with hacking and bribery allegations," reports The Washington Post.
"Already the subject of inquiries in America and the U.K. of police payoffs and illegal voicemail access by its British newspapers, News Corp. has been asked by U.S. investigators for documents relating to its News America Marketing Group, which places in-store ads in supermarkets and retailers worldwide, according to a person familiar with the matter," the Post writes.
The marketing unit, "rivals claimed in court papers, has expanded by flouting antitrust laws, and in one case, computer hacking. News America’s CEO, also publisher of the New York Post, testified in one case that he used popular Mafia films such as A Bronx Tale and The Untouchables to teach employees how to instill fear in potential clients." [Edit. note: Did the CEO forget about Goodfellas and The Godfather? Or even episodes of The Sopranos?]
This represents "the latest arm of Rupert Murdoch’s media empire to be swept up in a probe that began with hacking and bribery allegations," reports The Washington Post.
"Already the subject of inquiries in America and the U.K. of police payoffs and illegal voicemail access by its British newspapers, News Corp. has been asked by U.S. investigators for documents relating to its News America Marketing Group, which places in-store ads in supermarkets and retailers worldwide, according to a person familiar with the matter," the Post writes.
The marketing unit, "rivals claimed in court papers, has expanded by flouting antitrust laws, and in one case, computer hacking. News America’s CEO, also publisher of the New York Post, testified in one case that he used popular Mafia films such as A Bronx Tale and The Untouchables to teach employees how to instill fear in potential clients." [Edit. note: Did the CEO forget about Goodfellas and The Godfather? Or even episodes of The Sopranos?]
The article quotes Anthony Barkow, the executive director of the Center on the Administration of Criminal Law at New York University School of Law, who said U.S. investigators may examine whether there’s a “culture” of wrongdoing at News America. "In several cases, its competitors sought to show that [CEO Paul]
Carlucci encouraged a corporate culture modeled on Hollywood’s concept of the Mafia."
Read full article, News Corp. Marketer Used Mafia Lessons to Instill Fear, Respect - The Washington Post
Other links:
US probe of News identifies 'gangster' tactics
News Corp. Unit Probed Over Rival-Crushing Tactics
Report: Ad Unit That Showed Gangster Movies to Workers Is New Focus of News Corp. Probe - News - ABA Journal
Now News Corp's Marketing Division Is Under Investigation For Acting Like The...Mafia
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